Turning Studio Data into Strategy: Reporting with AI
Category: Analytics
Data isn’t helpful until it changes what you do next. AI‑powered reporting helps busy owners see the signal in the noise and act with confidence.
The KPIs That Matter
- Lead → trial → member conversion rate
- Attendance per class and per instructor
- Retention, churn, and lifetime value
Build a Practical Dashboard
Start in Looker Studio or Power BI, pulling exports from Virtuagym or Glofox. Add web behavior with Hotjar to reveal where sign‑ups stall.
Predictive Insights
Use simple churn predictors: missed classes, payment issues, and app inactivity. Trigger re‑engagement campaigns in ConvertKit or Mailchimp when risk flags appear.
Takeaway
Reporting should lead to a decision every week. If a chart doesn’t change behavior, cut it.
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